Should UH-Downtown change its name?

February 7, 2009 at 12:00 am Leave a comment

Changing the name of the University of Houston – Downtown is not a good idea because of all the costs of changing the signage, stationery, brochures and other collateral. Better to distinguish that institution from UH Central Campus by spending that money on a marketing campaign that uses the Gator mascot on everything, touting the fact that “We’re not Cougars — We’re Gators!” (Didn’t know that was their mascot? Me neither — I had to look it up online). The cougar ad campaign was VERY successful for UH, and UHD can use the same strategy to its advantage — without being a “copycat.”
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Entry filed under: Heard & Noted.

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