Oil Industry Needs Rapid Response Mgmt to Combat Oil Price Volatility

October 21, 2009 at 4:03 am Leave a comment

Interesting observation from FOJ (Friend of Jeanne) Scott Shemwell:

“This is a very interesting piece.  Wonder why our industry does not get it?  Nothing is more volatile and fragile than the price of oil!”


Read this short article – excerpt follows:
DiPietro says the unpredictable fluctuations in the current economy demand unprecedented rigor and flexibility in competitive assessments. Historically, companies might have done an analysis at a moment in time and then executed for months based on that analysis. Today, everything is a moving target. “It’s almost like a chess game,” DiPietro says, because of the volatility and fragility of the economy. The most optimistic companies tend to have competitive analysis that comes from a team that is extremely agile because buying patterns shift on a dime. “That is not something you will ascertain by sitting in the office, but rather by communicating with the sales team and with customers,” she says.

“This is the Rapid Response Management model in use.  And you CANNOT do it if you don’t have visibility into your environment!” Shemwell said.


Entry filed under: Business Intelligence, Financial and Back Office Solutions, Guest Editorial, Heard & Noted. Tags: , , , .

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