Archive for November 20, 2009

Study Reveals Strong Link Between IT, Strategy to Combat Recession

In a new study conducted by RONIN, a global market research and marketing consulting firm with offices in Princeton, NJ, and London, has found that companies across the globe are planning opposing strategies as their companies emerge from the recession. In the US, 58% are employing tactical, short-term initiatives that stress cost-cutting and deferred investments and longer-term planning. The other 42% are taking a more strategic view by re-engineering their business models, making acquisitions and forging new relationships.

            In past recessions a similar pattern has emerged, and McKinsey and Co. has studied this, concluding that the “strategic” companies emerge stronger while the “short term” companies emerge with weaker competitive positions.

            The current study from RONIN links the behaviors of these two types of companies with the role of Information Technology and clearly shows that the “strategic” companies are investing more in IT, have more advanced technology in place and regard IT as more strategically important than their “short term” counterparts.

            Outside the US, the percentage of “strategic” companies is higher, except in Japan, and the emerging markets covered in the study – China, Brazil and Mexico – show an even higher percentage of “strategic” companies.

            During 2009, overall spending on IT will fall by 5.1% from 2008 levels as the decreased level of spending in “short term” companies outstrips the gains in the “strategic” companies. This is, however, an improvement over three months ago, when the previous wave of the research was completed, when a decrease of 8.1% was expected for 2009.

            The recession has caused a change in what IT buyers look for from vendors. While there was a significant emphasis on “low cost” in the early days of the recession, the emphasis has now shifted to a desire to work with vendors that have a long-term strategic vision, best-in-class and innovative solutions and are easy to do business with. Lowest cost is well down the list of priorities.

            When this is coupled with the admission by most that their technology implementation is mainstream or behind mainstream, 2010 could shape up as a bumper year for vendors, particularly if they are targeting the “strategic” companies.

            RONIN conducted this third phase of the ongoing program studying the impact that the current worldwide recession had on companies’ IT initiatives in early October 2009. Over 4,900 surveys were completed over the three waves by IT decision-makers both in IT departments and in the lines of business (e.g. finance, marketing) across 12 countries: US, Canada, Mexico, Brazil, Germany, UK, France, Italy, Spain, China, Japan and Australia. Respondents were members of the RONIN global IT Decision-Maker Panel.

www.ronin.com

 

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November 20, 2009 at 11:51 pm Leave a comment

Schlumberger Announces Subsea Control Reliability Milestone

Schlumberger announced that its subsea electronic control module has passed the historical milestone of more than a quarter million operational hours in the field with 100% reliability.

            More than 30 modules have been deployed successfully for the control and monitoring of flow boosting pumps and subsea well production. As a power and networking module, its expanded applications include intelligent well control and operation. 

            Schlumberger subsea control and monitoring technology is an enabler for surveillance in the subsurface and subsea domain delivering an unprecedented level of reliability that is critical to the subsea industry with its high intervention costs.

            “Subsea control systems must have reliability as a primary function due to costs involved in remediation following a failure. The reliability of the Schlumberger solution is embedded in subsea applications commercially available today, as well as those under development,” said Andy Hendricks, VP Schlumberger Subsea. “Our subsea light vessel intervention control system also uses this technology as part of its safety system to control subsea trees and the intervention package.”

            This high-bandwidth communication subsea control module has been developed using design and engineering processes created specifically for the subsea environment. Long-term accelerated life-testing has demonstrated system survivability for more than 50 years and under conditions far beyond normal operating environments. The module will be used with upcoming subsea technology deployments around the world.

www.slb.com/subsea

 

 

November 20, 2009 at 11:48 pm Leave a comment

Technip, Schlumberger Announce FlexPipe Monitoring Agreement

Technip and Schlumberger have signed a global cooperation agreement to jointly develop subsea integrity and surveillance solutions for flexible pipes used in deepwater offshore oil and gas production. The new agreement extends the collaboration between the companies that began in 1998.

            The agreement is initially focused on surveillance systems activities for new and challenging flexible pipe applications such as those required in the deepwater pre-salt environment in Brazil.  Several key Schlumberger technologies used in subsurface applications have been identified for integration into Technip’s new Ultra Deepwater flexible pipe designs.

            Alain Marion, Sr. VP Subsea Assets and Technologies, Technip, commented: “By combining Technip’s technical and manufacturing knowledge of flexible pipe with Schlumberger surveillance technology, a new generation of intelligent flexible pipe will be created.  The ‘measurement-enabled’ flexible pipe will provide significant value to the industry in safety, reliability and performance. This new combination enhances Technip’s already extensive portfolio of flexible pipe products, which represent key components for the development of ultra-deepwater fields.”

            One of the initial integrity solutions that the partners expect to develop and qualify is focused on the use of optical fiber to monitor a variety of parameters characterizing pipe behavior. Andy Hendricks, VP Subsea at Schlumberger, explained: “The extremely robust nature of fiber-optic sensors in deepwater environments, combined with the possibility of using a single interrogation unit for a whole production system, makes this solution both technically and commercially superior.”

            The new technology combination extends Schlumberger subsea products and services, which already include other surveillance technologies, production flow assurance engineering, and light-vessel well intervention project.

            As part of the collaboration, retrofit solutions will also be pursued to address the large number of flexible pipes in operation utilizing proven technologies and methodologies applied subsurface, but now tailored to the flexible pipe domain.

www.slb.com

www.technip.com

November 20, 2009 at 5:58 am Leave a comment


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