Archive for January 6, 2010

Optimization Petroleum Technologies Selects Advertas as PR Agency

Optimization Petroleum Technologies Inc. (OPT), provider of integrated software solutions for oil and gas reservoir management and production analysis, announced the selection of Advertas in Houston as their marketing and public relations agency. Based in Beijing, China, OPT develops, markets and provides consulting services for the PEOffice® suite of applications for use in exploration, production and gas storage companies. PEOffice is an integrated software system for reservoir management and production optimization. OPT has appointed Advertas to assist in developing and implementing their North American go-to-market strategy.   

            Initiatives to be undertaken by Advertas on behalf of OPT will include a sustained public relations effort in the form of press coverage, interviews with editors, development of marketing collateral and a Web analytics campaign. The marketing and public relations program is expected to build awareness of the OPT brand, drive traffic to the company’s website, and ultimately increase the sales pipeline. 

            “We are excited to bring the OPT PEOffice Suite to the United States and we needed a marketing and public relations agency that could assist us in brand recognition,” said Jacoby Garcia, Vice President of OPT. “We also required a firm that had the knowledge in-house to implement an effective marketing and public relations program on behalf of OPT. We selected Advertas because they have the mix of skills we need and their specialization in energy and technology.”

            “Many of our clients consist of start-ups and company/product launches,” said Hal Green, Managing Director of Advertas. “We are excited to work with OPT in getting their suite of software recognized in the US energy market. We look forward to applying our skills in building awareness of the excellent OPT brand.”


January 6, 2010 at 12:43 pm Leave a comment

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